How many marketers does it take

How many marketers does it take to screw in a light bulb? Melissa gave me a run down of the event and the presentations she found most inspiring. Ideas flowed and light-bulb moments flickered then came into full glow. It was like one of those jokes only marketers understand: How many marketers does it take to screw in a light bulb?

None, they've automated it. In this day and age that kind of oversight costs business. Perhaps a few of the marketing organisations out there should be knocking on doors with a web and mobile strategy. Someone who defintely understands strategy is Google, who is currently working on new ways to better report cross device metrics, recognising that the entire buying process is not always completed on a single device.

Check out our comprehensive resource on the current state of marketing. Lead generation is how your business attracts and converts anyone interested in your brand, products, or services. It's an integral part of every consumer's journey to becoming a customer. With lead generation statistics, you'll discover how other marketers are using the process to reach their goals related to converting more prospects and leads into paying customers.

It's no secret that great advertising attracts customers, improves brand awareness, and generates revenue. These statistics will help you understand how consumers today are viewing paid media and what advertising tactics are working for businesses — like yours — that are looking to attract new customers.

Marketing technology impacts the way you reach your audience, how they consume your content, and how they interact with your brand. Marketing technology statistics and trends highlight the best ways to connect with your audience and customers through various applications, software, and mobile channels. Artificial Intelligence AI. A strong relationship between marketing and sales is critical to any business's success.

By learning how your company can increase efficiency through inbound selling techniques, your sales team will stay better connected to your marketing team — this relationship has the power to significantly boost conversions and sales.

Keeping up with the greatest trends and processes in the world of marketing may seem like a daunting task considering how quickly the industry develops and evolves.

However, your business can easily stay up to speed by honing in on the latest marketing statistics. No matter what your business is focused on or what your goals are — whether they're related to SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales — reading up on the latest stats within each category is a great way to ensure your and marketing tactics stay relevant.

This is how you'll reach your audience members and customers to convert more leads and boost conversions. A new report to help marketers prioritize their strategies and outperform their goals. Data from over 3, marketers across the globe. Insights and predictions from our leading people and partners.

Take a look inside. Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? The Ultimate List of Marketing Statistics for Looking for the latest marketing statistics and trends? We've got you covered.

But how can you be sure you're keeping up with the times? Search Engine Optimization Statistics. HubSpot , The first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4. Think with Google, Mobile Search As of , mobile devices, excluding tablets, generated about half of all website traffic globally. Statista, Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of Statista, The average American has access to more than ten connected devices in their household.

Think with Google, BrightEdge, Text will always be the foundation of search so making sure the text around your website's assets is descriptive will help them rank well in search. HubSpot, To improve site performance, the top technical SEO tactic used by marketers is optimizing mobile performance. Think with Google, More than half Of those, are found on more than 0. Millennials use voice-assistance when shopping online.

Edison Research, Want to access statistics like this and more? Download our latest report. Want more data? Content Marketing Statistics. Statista, WordPress users produce about 70 million new posts and 77 million new comments each month. WordPress, Blogs are among the primary three forms of media used in content strategies today.

SEMrush, Search is the number one traffic source to blogs across all industries. SEMrush, In the marketing industry, the top-performing articles are over 5, words in length. SEMrush, 3, words get 3x more traffic, 4x more shares, and 3. SEMrush, Video 3, words get 3x more traffic, 4x more shares, and 3. HubSpot , Promotional videos and brand storytelling are the most common video types created by marketers.

Wyzowl, SEMrush, Web traffic is among the top two most-common measurements of success for content marketing strategies. HubSpot , The most common measurement of success for content marketing programs is Total Sales. HubSpot , Marketers today create content for multiple audience segments — marketing to three audience segments is most common. HubSpot , "Content Marketing Strategy" is the most searched query related to content marketing. HubSpot , As of April, , there are over 30 million podcast episodes in existence.

Edison Research, Podcasts now reach over million Americans every month. Access Our Latest Research. Social Media Statistics. Facebook As of Q1 , there are 2. Statista, Roughly two-thirds of U. Pew Research Center, There are 8 million active advertisers on Facebook, the vast majority of which are small and medium-sized businesses. Facebook Insights, More than million people use Facebook Watch every day. Facebook Insights, There are over million Facebook users in India making it the top country in terms of Facebook audience size.

Statista, Facebook is the primary content distribution channel for marketers today. Statista, Instagram is the social channel with the second-highest ROI among marketers. HubSpot , Over two-thirds of total Instagram audiences are years-old or younger, as of April of You have defined roles and a division of labor. No channel is neglected. But, these benefits can quickly become liabilities. With each individual comes a separate mind, a separate thought process, and a separate voice.

The staple of a strong social media presence is an identifiable voice that stays consistent across all social media platforms, making collaboration a challenge for any social media team. But with the right coaching—and with the right platform—a marketing team leader can assign specific permissions and tasks, allowing individual members of the marketing team to collaborate in a sufficient and secure manner.

For example, you can put roles and permission in place, where one team member can generate posts and schedule them in draft mode, another team member reviews the posts, while yet another person collects and analyzes the results.

Your social media team could, for instance, consist of one social media manager, a team of specialists, or a group of employees within the organization, which leads nicely into the next approach…. Not necessarily with administrating and reporting, but through basic sharing. Think of it this way: Your employees are often your biggest fans, and giving them an opportunity to communicate for your brand can give the company a human voice that reflects the passion of those who believe in it most.

With this approach, your social media team or manager or agency sets the strategy and produces the content, but makes it easy for employees to share via various channels. Getting all of your employees on board with social media contribution gives your company a great opportunity to reach its full potential in the marketplace.

Marketing is an inherently competitive trade, so building competition within your office can light the flame that will fuel content generation and expand your social reach.

In Oktopost, you can easily view the number of clicks and shares generated by each member and identify the most valuable players via the Leaderboard. These features allow for the identification of top brand ambassadors, the creation of an incentive program, and the ability to track the overall impact employee advocacy has on your social media performance. While employee advocacy can create synergy and long-term success in your social media marketing campaigns, it does require a large amount of time.

While time is often of the essence for growing businesses, it can be unreasonable to expect your employees to consistently contribute time and thought to social media. A trusted social media agency can be a huge asset to a growing company. This is a scary thought for many marketers! But, with the right agency — and I know a lot of them — a larger organization can feel confident knowing their social strategies are being implemented effectively and professionally. So how many marketers does it take to manage social media?

The answer is