Malaysia Airlines plans to pursue expanded relationships with several oneworld members now that it has switched to the Altea platform. Obvious holes in its portfolio of codeshare partners are oneworld members British Airways and Qantas. BA is the only oneworld member serving Kuala Lumpur that does not yet have a codeshare with Malaysia Airlines.
BA launched services to Kuala Lumpur in , two years after Malaysia Airlines joined oneworld , and initially elected against pursuing a codeshare on the route due to overcapacity concerns. The new PSS also enables Malaysia Airlines to drive more codeshare traffic on non oneworld partners, including Emirates.
Codeshare traffic on Emirates has been limited since the partnership was initially implemented in early After taking over as CEO, Mr Bellew established a team aimed at better managing the relationship with Emirates and fully exploiting the potential opportunities. Initially, Mr Bellew was hopeful that the Emirates codeshare would experience a significant increase in traffic volumes. See related report: Malaysia Airlines' new partnership strategy: closer alignment with Emirates and oneworld.
However, traffic volumes generated by the Emirates partnership have remained relatively low. The switch to Altea should generate some improvements as more Emirates operated flights and fare classes will become available for sale on the Malaysia Airlines website, but it is still unlikely the partnership will generate the volumes that were first anticipated when it was forged in late When the Emirates codeshare was forged by Mr Mueller, the partnership was expected to be comprehensive and provide an alternative to Malaysia Airlines ' own long haul network.
Malaysia Airlines cut all of its long haul routes except London as part of a network restructuring exercise which was completed in early — just as the first phase of the Emirates codeshare was implemented. See related report: Malaysia Airlines post restructuring strategy evolves with Emirates partnership, new domestic bases.
The Emirates partnerships still has some value, but has evolved differently from what was originally envisaged. Instead of relying heavily on Emirates to provide offline connectivity, Malaysia Airlines now prefers to build a diversified portfolio of partners, including the addition of all three Gulf airlines.
Malaysia Airlines already had limited codeshares with Etihad and Qatar when it pursued the deal with Emirates. The partnership with Qatar has been maintained, given the oneworld connection. Somewhat surprisingly, Malaysia Airlines has also expanded its codeshare with Etihad , instead of dissolving it as the Emirates codeshare was implemented.
Malaysia Airlines has also expanded its codeshare partnerships with Garuda Indonesia and Philippine Airlines in recent months. Its portfolio of codeshare partners now includes nine other airlines from Southeast Asia.
Malaysia Airlines codeshare partners. Malaysia Airlines is planning to implement and pursue new partnerships outside oneworld. Some of these partnerships were initially forged a few years ago, but were never implemented as Malaysia Airlines shifted focus.
What we will be doing over the next 18 months is we will literally be making them happen. The switch to Altea opens up opportunities to revisit partnerships that were forged but never implemented, and partnerships that were dissolved as the airline restructured. But the airline will not rush to turn on several new codeshares at once as it prefers as a first step to make sure everything is in order.
China connectivity has emerged as an important area as Malaysia Airlines expands its mainland China network by eight destinations in Xiamen Airlines is now listed as its only codeshare partner from China. Xiamen , along with Beijing , Guangzhou and Shanghai, were its only Chinese destinations at the beginning of Malaysia Airlines has already added Haikou and Nanjing so far this year, and plans to add Chengdu , Chongqing , Fuzhou , Shenzhen , Tianjin and Wuhan by the end of See related report: Malaysia Airlines update Part 2: China drives resumption of capacity and network growth.
Malaysia Airlines China network: previous destinations in black and destinations being added in in red. Source: Malaysia Airlines. Mr Bellew said initial sales on all its new China routes have been above expectations. Currently codeshare traffic is a much smaller portion of its total traffic. Malaysia Airlines offers three cabin classes on its long-haul flights, including Business Suite, Business and Economy Class.
Your Enrich Miles can be redeemed across the entire one world network, while Elite Miles are used to maintain or upgrade your Enrich tier status. Top tier cardholders receive special one world benefits when flying on any one world member airline.
To learn more about your Enrich tier and the perks of flying within the one world family, visit Malaysia Airlines' website. View Details Dismiss. Japan Airlines Qantas. Business Suite opens in a new tab Business Class opens in a new tab Economy Class opens in a new tab.
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