This app replaced your old RSS feed. Flipboard then aggregates articles based on those stated preferences and presents content in a visually appealing way. The user can flip through different news articles in the app, as well as create folders to save articles, a feature that increases user stickiness as the user builds a repository inside Flipboard.
The app does a superb job of balancing visuals with headlines and content preview. User interface is simple, clean, and intuitive. Users are never overwhelmed by too much text, tabs, or information, as seen in the first screenshot below.
In comparison, Google News middle screenshot and Apple News right screenshot look cluttered:. The product does a good job of re-engaging users via relevant and well-timed push notifications mornings on weekdays, before users head to work; afternoons on weekends, post brunch. Users are given the option to customize types of push notifications they receive so that app does not burn this important channel:.
Publishers: Flipboard provides publishers with exposure to more readers. Initially, publishers feared disintermediation, but quickly realized that the transition from analog to digital was inevitable.
Many publishers were slow to build their own digital presence, so Flipboard was their initial way to reach and continually expose their content to digital users. Flipboard became another user acquisition channel. The profit model is where Flipboard fails big time. Like many B2C apps, Flipboard struggles with value capture. Pairing compressed advertising fees with slow user growth, you have a company that needs to figure out additional ways to monetize. Perhaps the size of digital content market is smaller than expected, and this is a bad space to be in, in general.
Flipboard is a newsreader and social app that lets you follow people, topics, and publications important to you. The social news platform began as a popular iPad app, and since its launch in , it has become available across several popular devices. The collaborative digital magazine tool builds a news reading experience based on topics you've selected, publications you follow, and past articles you've read.
On Flipboard, a digital magazine is a collection of articles created and curated by digital news outlets like The Wall Street Journal, the Washington Post, Axios, Vanity Fair, Rolling Stone, and more based on their published content. Brands and individuals can also create digital magazines that Flipboard users can then follow.
Curation is a crucial Flipboard feature, and digital magazines can have multiple curators assigned to add new articles to a "collection. Those set to private can be set to public later on. On Flipboard, articles are displayed in a magazine format, meaning you can move through them just as you might flip through a printed magazine.
And because photos are an essential part of the magazine experience, they're prominently displayed throughout the site and on the app. Flipboard isn't just a news curation app. It's also a social network. You can share or like articles you read and see on Flipboard with other app users or to various social media platforms like Facebook and Twitter. Flipboard users can also comment on articles directly through the app, adding the engagement element back to the news reading experience.
They'll get a better experience from the dedicated app if they access your content from a mobile device. However, your total package will come across in a more eye-catching manner than traditional methods. How to take advantage of Flipboard for your marketing efforts. Small Business Guide to Using Flipboard. Business News Daily Editor. Follow these steps to make the best use of Flipboard for your small business. Managing your business's digital campaigns can get overwhelming, especially when you have to scroll, flip and read through numerous unrelated articles just to get to those that are relevant to your business.
Flipboard allows you to organize your information and networking in one place. You get many advantageous abilities with the Flipboard app, including creating brochures, telling your brand's story, and creating visually attractive posts and articles.
What is Flipboard? What are the benefits of Flipboard? These are some other benefits of using Flipboard: Eliminate the information clutter. With the Flipboard platform, you don't need to waste time reading numerous irrelevant articles or tweets, because all of your content is organized for you. If you follow a lot of people on Twitter, the app allows you to quickly see the posts of those you frequently interact with.
Network efficiently. If you are looking for ways to expand your business affiliations or your social networks, you can use Flipboard to reply to your network and share comments all in one place. You can see your contacts' latest posts, and if you see a post or article that would be beneficial for someone in your network, you can send a quick email to them about it through the platform. Effectively share links.
You can share articles by retweeting or emailing them, which will help you attract other readers and comments. How to take advantage of Flipboard for your marketing efforts 1.
Monitor your industry. Create a brochure. Tell a customer's story. Jazz up your weekly newsletter. Create magazines as handouts.
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